Northline Auto - Landing pages - +39% service enquiries
The problem
- Search traffic was dropping year over year.
- Service pages were too generic to perform well.
Constraints
- Needed to reuse existing CMS blocks.
- Internal team required clear templates.
The approach
- Outlined intent queries per service.
- Built page templates with proof and FAQs.
- Added clear service availability messaging.
The result
Landing pages improved rankings and service enquiries.
+39%
Service enquiries
From search-driven visits.
+22%
Rankings
Top 3 positions gained.
+26%
Time on page
More engaged visits.
Gallery
Close
Service landing pages with proof cues.
Deliverables
Web
- Page templates and blocks
Content
- Six service landing pages
- FAQ copy
"The landing pages made us visible again. We see it in enquiry volume."