Saltline Bistro - Food photography - +33% event bookings
The problem
- Menu photography felt inconsistent and dim.
- Social content lacked cohesive art direction.
Constraints
- Small kitchen footprint for shoots.
- Limited shooting windows between services.
The approach
- Planned a shot list aligned to top-selling items.
- Used a consistent lighting recipe and props.
- Delivered crops for both web and print.
The result
Updated visuals drove higher event enquiries and bookings.
+33%
Event bookings
Compared to previous season.
+41%
Social saves
On campaign posts.
4
Press pickups
Local features in 2 months.
Gallery
Close
Hero dish with natural light styling.
Deliverables
Photo
- 28 edited menu images
- Chef portrait series
- Social crop library
Content
- Shot list and caption guidance
"The images sell the atmosphere. Guests mention them every day."