Case study
Riverstone Clinic Identity
Referrals rose once the clinic presented a unified, premium brand.
Riverstone Skin Clinic - Brand identity - +27% referrals
The problem
- The clinic brand felt dated and inconsistent.
- Patients could not differentiate premium treatments.
Constraints
- Needed to retain existing brand name.
- Limited signage budget for phase one.
The approach
- Developed a refined typographic system and palette.
- Designed a modular brochure that evolves with services.
- Aligned photography direction with calm, clinical cues.
The result
Brand clarity improved referrals and patient confidence.
+27%
Referrals
Within 60 days post-launch.
+18%
Treatment mix
Shift toward premium services.
+22%
Recall
Brand recognition survey.
Gallery
Close
Appointment card and stationery.
Deliverables
Brand
- Visual identity suite
- Stationery and signage
- Photography art direction
Web
- Landing page concept
Content
- Service messaging framework
"The identity finally matches the experience we deliver in clinic."