Midtown Bakery - Brand system - +19% foot traffic
The problem
- Inconsistent branding across menus and storefront.
- New locations needed a recognizable system.
Constraints
- Had to work across two print vendors.
- Old signage could not be replaced immediately.
The approach
- Created a flexible logotype family and templates.
- Built a menu grid that works in print and social.
- Defined a warm, concise brand voice.
The result
The rebrand improved recognition and in-store visits.
+19%
Foot traffic
Tracked over 8 weeks.
+14%
Menu upsell
Higher pastry add-ons.
+11%
Repeat visits
Loyalty sign-up growth.
Gallery
Close
Morning menu layout with typographic rhythm.
Deliverables
Brand
- Logo family and lockups
- Menu and packaging system
- Typography and tone of voice
Web
- Landing page direction
Content
- Launch campaign copy
"People recognize us instantly now. The menus are as good as the pastries."