Greenleaf Legal - Web refresh - +31% consultation requests
The problem
- The old site felt generic and lacked trust signals.
- Service pages were too dense for quick scanning.
Constraints
- Compliance required conservative messaging.
- Small internal team needed easy updates.
The approach
- Built an editorial layout with strong hierarchy.
- Added a proof-led section with outcomes and testimonials.
- Designed templates the team could reuse.
The result
The new site improved service clarity and boosted enquiries.
+31%
Consultation requests
Compared to previous quarter.
+22%
Time on page
On key service pages.
-18%
Bounce rate
Reduced after IA update.
Gallery
Close
Practice area overview with editorial layout.
Deliverables
Brand
- Typography and tone update
Web
- 10 page service site
- Consultation intake form
Content
- Service page templates
"We finally have a site that communicates our depth without feeling heavy."