Arbor & Stone - Product photography - +29% catalog engagement
The problem
- Product imagery lacked cohesion across channels.
- Wholesale partners wanted editorial assets.
Constraints
- Short lead time before trade show.
- Mixed materials required careful lighting.
The approach
- Created a palette and prop kit for repeatable setups.
- Shot wide, detail, and lifestyle scenes in one day.
- Delivered a gallery ready for print and web.
The result
New product visuals increased catalog engagement and trade show leads.
+29%
Catalog engagement
Measured in quarterly email sends.
+17%
Trade leads
At the launch show.
3x
Reuse rate
Assets repurposed across channels.
Gallery
Close
Texture-led product closeups.
Deliverables
Photo
- 36 product stills
- Seasonal lookbook
Content
- Usage notes and captions
"The library is versatile and premium. We use it everywhere now."