Case study
Content System Framework
Organic sessions grew after structured content and clearer service pages.
Civic Wellness - Content system - +46% organic sessions
The problem
- Content was inconsistent and hard to update.
- Search queries were not being captured.
Constraints
- In-house team needed simple templates.
- Existing CMS had limited flexibility.
The approach
- Built a modular template system with clear prompts.
- Mapped service pages to search intent.
- Defined a cadence for long-form content.
The result
Organic traffic and lead quality improved after the content rebuild.
+46%
Organic sessions
Over 12 weeks.
+21%
Lead quality
Higher fit enquiries.
-35%
Update time
For content updates.
Gallery
Close
Long-form article template with clear hierarchy.
Deliverables
Web
- Landing page wireframes
Content
- Content strategy roadmap
- 12-month editorial calendar
- SEO-optimized page templates
"We finally have a system the team can maintain without bottlenecks."