Case study
Cinderlane Homeware Shop
Larger baskets and higher conversion from editorial product stories.
Cinderlane Homeware - Ecommerce lite - +24% basket size
The problem
- The existing shop looked crowded and low trust.
- Product storytelling did not match premium positioning.
Constraints
- Template changes limited by platform.
- Had to retain existing checkout flow.
The approach
- Reworked layouts to breathe with larger imagery.
- Introduced collection narratives and styling notes.
- Adjusted product pages for faster scanning.
The result
Average basket size lifted after the redesign and new collections.
+24%
Basket size
Average order value growth.
+18%
Conversion
Measured over 90 days.
-12%
Return rate
Clearer product detail.
Gallery
Close
Product grid with editorial spacing.
Deliverables
Brand
- Campaign tone guide
Web
- Shopify theme layout
- Collection templates
Photo
- Product styling direction
Content
- Collection copy framework
"Everything feels calm and premium now. Our customers spend longer and buy more."